Abercrombie & Fitch’s online sales rose 56% in the second quarter.
Investors were eager to see Abercrombie’s success with its online sales; however, the total sales were low as packing and shipping services were involved. Everything was manageable, though, especially in the most recent quarter. The company handled electronic customers with brand websites offering outfits from pants to casual clothes for home.
To ignite the online shopping, the retailer, Abercrombie, has lowered prices in its stores. Through organizing the employees’ timing, Abercrombie has managed to remain profitable even after the post-corona pandemic.
Its net earnings are worth $5.5 million for the second quarter has seen a surge compared with a year ago.