This year has been different in many ways, from imposed lockdowns to radical changes in education and trade.
Shopping has endured dramatic changes; people have turned to easier, more care-free alternatives to queues ahead of the new year. Virtual shopping has exceedingly become common across the pandemic-hit world.
According to the latest report from McKinsey & Company (the management consulting firm), 37% of participants would like to spend more time for online activities during the holidays compared to last year. The September survey on 3,500 buyers in countries like the U.S., U.K., France, Germany and China showed only 10% are going to go shopping in stores. After imposing extra restrictions in the U.K. and some European states, the company expects online shopping will most probably grow further. And that’s why investing in online markets has been going on seriously.
Also, another report by e-commerce companies conducted in November shows people are increasingly trying online shopping.