International Beauty Expo (IBE) is held in Kuala Lumpur Convention Centre, Malaysia, from August 11 until 14, 2022. The trade fair is a global venue where local and global beauty buyers and sellers meet up to communicate and develop the industry. The fair has been in place since 14 years ago. IBE has drawn over 30,000 professionals in the field with 1,000 exhibitors from 28 countries. So, it is regarded the biggest platform for beauty trades in Southeast Asia region. At the fair, the latest developments in beauty products, services, machines and technology are displayed to visitors.
The most recent trends in all aspects of beauty including hair, nail, cosmetics, health and wellbeing are showcased. Organized by Elite Expo Sdn. Bhd. the exhibition brings together marketing heads, marketing executives, manufacturers, wholesalers, importers and exporters to promote business networks. The B2B marketplace for beauty products is estimated to be attended by 5,000 visitors with 500 exhibitors.
Malaysia’s largest beauty fair for professional visitors is held annually. Alongside the exhibit, there are performances with make-up artistry, nail artistry, and hairdressing. Beauty artists have a chance to display their craftsmanship.