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A Well-Picked Packaging Machine Can Boost Your Sales

"Packaging can be theater, it can create a story.", Steve Jobs

Packaging and Packaging Machine:

The packaging is the science, art, and technology of confining or protecting products for shipping, warehouse, sale, and use. Packaging also links to the method of designing, estimating, and producing packages. Packaging holds, preserves, transports, and sells.
Packaging machinery is used during all packaging procedures. It involves primary packages to shipping packs. This covers many packaging processes: fabrication, cleaning, filling, sealing, combining, labeling, over-wrapping, and palletizing.

Inventor of packaging machine:

Industrial paper bags were invented in Bristol, England, in 1844. Francis Wolle designed the bag-making machine in 1852 in the United States.

What are three levels of packaging?

There are three different product packaging levels you should be familiar with: primary, secondary, and tertiary. Each of these levels of packaging plays a vital role in preserving a product during shipping and storage. Let’s get into details of each level.

1.Primary packaging:

Primary packaging relates to the materials that make a close physical connection with your product. This level of packaging is usually called the retail or consumer packaging of a product. Primary packaging serves two significant purposes. The first is to give enough protection to your product. It means keeping out moisture with preventive protection or cushioning against shock. The second purpose of primary packaging usually is to inform the customer and give details about that product’s uses and features. There are many examples of primary packaging you can examine. Two of the most general would have to be cans for drinks and pill blister packs.

2. Secondary packaging:

Secondary packaging is another level of protection usually used for protection, bundling, and marketing goals. The secondary packaging of a product typically joins many items together, such as the box containing many cans of soda in one comfortable pack. The soda cans would be your primary packaging, and the box that holds them together is considered the secondary level of packaging.
Secondary packaging is visually enticing to help draw customers to your product. This level of packaging will generally be printed with high-quality images, logos, and other branding stuff. The more engaging your secondary packaging, the more likely a consumer is to buy your product.

3. Tertiary packaging:

Tertiary packaging is different from both primary and secondary packaging because the end-user does not normally see it. There is no need for visual attraction with tertiary packaging because its main goal is to protect during transportation and storage. However, some companies like to use minimal marketing at this level. Tertiary packaging also gives a comfortable way to move inventory fast with a secure approach.
Tertiary packaging could be anything from a large box that joins smaller boxes holding your products to a full pallet setup with a corner board. This level of packaging should be optimized to blend products as tightly as possible. It should also be optimized to provide all the protection the products will need during shipping. Shipping and storage circumstances can present hard conditions, so tertiary packaging is where you expand your protection. It also makes sure that products reach their final stop without a mark.

Main types of packaging machine:

There are various types of packaging machines. Suppliers that provide integration assistance can help clients to integrate new equipment into existing production lines. They can also set up equipment and train workers. Some common packaging machines are:
• accumulators
• batching machinery
• bagging machinery
• banding machinery or sleeving machinery
• box making machinery
• bundling machinery
• capping machinery
• cartoning machinery
• closing machinery

Steps of installing a package machine

Depending on the particular machine, the machine's installation may need as much training as the purchase itself. A stable facility relates to less downtime for your production line, after all. Here are eight steps you can follow to plan for the installation of a new packaging machine.

1. Communicate with key players
2. Schedule safety training
3. Determine labor requirements
4. Secure necessary utilities
5. Reinforce as needed
6. Clear space for the machine
7. Prepare the rest of the production line
8. Schedule a follow-up

What are the main functions of packaging?

The main functions of packaging are:

• Attract Buyers Attention.
• Protect goods inside the packaging.
• Be easy to open and use.
• Describe and give info about content.
• Explain the benefits of the good inside.
• Provide warranty, warnings, and consumer matter information.
• Give value, price, and use indication.

Attracting the attention of those who buy a specific product is essential because it gives customer satisfaction before even opening the package. When opening the box, the customer should have the general idea and assumption granted that he or she will be receiving what he or she ordered, in the value that he or she ordered it. In a way, they should feel sure they made the right choice. The main reason for packaging is the requirement for protection of the product. This could involve anything from the cushion, bubble wrap, insulation, extra plastic, and more. A protective tape of some kind could also be included. This is for the safety of the company and the customer as well.

Packaging machinery influences your business:

To be successful in your business, not only should the product be highly qualified, but it should be presented and packed in such a way that the targeted customers and buyers should buy your product. Depending on your product, try to select a suitable packaging machine. There are many varieties of packaging machines. They are useful for accurately wrapping the products. They close the free ends by folding or twisting and seal it with the help of heat or using an adhesive. Wrapping machines may use various types of papers, polythene, and foils. Packaging the food is not only for storing purpose but to convince the buyers to buy it. Food packaging machines can help you very well. If the food is packed very well, it will attract the buyer to purchase it. To be a successful marketer, understanding the packaging basics and needs is very much important. Carton machinery is one of the most popular packaging machines. It can pack 15 to 100 cartons per minute. These machines have lots of features that will help to make the packaging fast and better. The presence of aluminum components guarantees durability and long life for these packaging machines.

Global packaging machinery market:

Packaging Machinery market around the world is predicted to grow by US$11.1 billion.

One of the sections analyzed in this study demonstrates the potential to grow at over 2.9%. The shifting dynamics are supporting this growth. It Makes it critical for businesses in this space to keep informed of the changing pulse of the market.

Leading countries in the market:

Leading countries in the packaging machine industry are:
1. China
2. Germany
3. Italy
4. Japan
5. USA
Although four out of five leading producers are developed countries, China appeared as the largest producer and consumer of packaging machinery around the globe.

Main competitors in the market:

Among others, competitors in this industry include:
• Adelphi Packaging Machinery
• Barry-Wehmiller Companies Inc.
• Bosch Packaging Technology
• The Bradman Lake Group Ltd.
• B & H Labeling Systems
• CKD Corporation
• Coesia S.p.A.
• EDL Packaging Engineers Inc.
• Harland Machine Systems Ltd.
• Herma UK Ltd.

Name: Muzammil
Revised Date: 16-07-2020

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By Saha on October 19, 2021

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