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Chipotle To Start Digital-only Kitchen

Chipotle Mexican Grill inc., or simply Chipotle, is planned to launch its first digital-only branch. The new restaurant will exclude ordering queues and serving room. Customers will order via Chipotle’s app or its website. Planning to start in Highland, in New York, the eatery is able to take orders in advance in large quantities. As the COVID-19 has intensified, customers find it more comfortable to order online. Chipotle’s online sales in the third quarter have furthered three times. Brian Niccol, the Chief Executive Officer for the company, said this year’s overall orders recorded digitally will surpass $2.5 billion. Other restaurant chains, which have planned to focus more on digital work, include Burger King and Shake Shack. Samira H.
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By Samira Hassanzadeh on October 19, 2021


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