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PepsiCo's Cocktail Mixers To Be launched in A Month

A new brand, named Neon Zebra, will start up soon under PepsiCo, the American food and beverage company. The initiative of at-home beverage began two years ago, well before the pandemic. Cocktail mixers, over 52 weeks ending on February 13, saw a rise over 36% compared to a year ago. Likewise, the Coca-Cola Company launched line of dark-spirit cocktail mixers in 2019, exclusively offered in the UK. The alcohol trend, too, gained a momentum during the pandemic; IWSR (a major database for survey on the beverage alcohol market) forecasts 7% of off-trade alcohol consumption, by the year 2024, will be provided through e-sales. Emily Silver, VP of Innovation & Capabilities at PepsiCo Beverages North America said we are working on quality ingredients for at-home products. PepsiCo is looking for a partner for delivery, Silver said. She said four flavors have been carefully selected which include strawberry daiquiri, margarita, whiskey sour as well as mojito. Samira H.
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By Samira Hassanzadeh on October 19, 2021


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