Latest News

PepsiCo's Cocktail Mixers To Be launched in A Month

A new brand, named Neon Zebra, will start up soon under PepsiCo, the American food and beverage company. The initiative of at-home beverage began two years ago, well before the pandemic. Cocktail mixers, over 52 weeks ending on February 13, saw a rise over 36% compared to a year ago. Likewise, the Coca-Cola Company launched line of dark-spirit cocktail mixers in 2019, exclusively offered in the UK. The alcohol trend, too, gained a momentum during the pandemic; IWSR (a major database for survey on the beverage alcohol market) forecasts 7% of off-trade alcohol consumption, by the year 2024, will be provided through e-sales. Emily Silver, VP of Innovation & Capabilities at PepsiCo Beverages North America said we are working on quality ingredients for at-home products. PepsiCo is looking for a partner for delivery, Silver said. She said four flavors have been carefully selected which include strawberry daiquiri, margarita, whiskey sour as well as mojito. Samira H.
Read more
By Samira Hassanzadeh on October 19, 2021

Newsletter

Enter your email address below to subscribe to our newsletter and keep up to date with the latest news, discounts and special offers.

Latest Comments