Singapore Airlines (SIA) entered the international airspace in a rough manner once the regulations in air travel were arranged. When things like thick heavy sandwiches were forbidden aboard a plane and the room for legs went through limits, Singapore’s air passengers were received with free alcohol and headsets.
The innovative airline was temporarily at loggerheads with the international Air Transport Association (IATA), just because of its resoluteness in following its own rules.
SIA with its catchy motto, A GREAT WAY TO FLY, was a safe place for its passengers. The airline succeeded to be on the world map and with the popularity of Changi Airport, one of the biggest transportation hubs across Asia, it reached its worthwhile status.
SIA was hammered about 8 months ago when the coronavirus pandemic started. It has been a challenging time for the once-flourishing airway to retain its competitive status.
Goh Choon Phong, the national carrier’s chief executive officer, believes that this is SIA’s major challenge. Following a pause in world travels due to Covid-19, SIA announced its loss of S$212 million in a year ending in March. The flag carrier airline, with a remarkable booming history of 48 years, reported a falloff for 4,300 posts, involving pilots and flight crews, apart form measures to cut expenses.